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Providing interactivity between all fans at live events/concerts is one medium where the ipsh! platform stands above the rest. ipsh! can easily provision a cross carrier short code that will be displayed and marketed at the live event venue, i.e. 'LIVECODE'. Fans see the code and text in via their mobile device. They immediately receive a confirmation that their registration has been received and can wait for further interactive contests, sweeps, etc.
One campaign that ipsh! has planned for Fall 2003 includes the ability for a fan at a concert to instantly win a pass backstage to meet the artist. Fans text into the short code and one fan is randomly selected to meet the artist backstage. The artist may even personally call the fan (pre-recorded message) or a text message may be sent to the lucky winner to be shown to the bouncer backstage to be granted access.. |