Similar to American Idol & ATT's interactive SMS campaign, where users can text their vote for their favorite idol, ipsh! Interactive provides the necessary platform for enabling high-volume, real-time polling. A serial may have an option mid-way through the show for the user to vote on the outcome of the show, or vote for their favorite contestant, etc. ipsh! Interactive will poll the user votes in real-time to provide an instant outcome, leveraging cross-carrier connections and a common short code.