Since 2001, ipsh! specializes in creating niche campaigns for the record label industry that produce significant results and garner international acclaim. Some of our most popular applications can be found below.

1. Send a new/promotional track to your friend's cell phone (ipsh! P2P)

Allowing users to type their name & friend's cell phone number (in banner format), recipients receive the message instantly; press to listen to the new track and any promotional message from the artist beforehand. (e.g. www.bustarhymes.com). Voicemail can be customized for additional mailboxes, e.g. 'Press '1' to pre-order the album, Press '2' to download the ringtone, Press '3' to register your phone number for future updates, etc'.

2. 'Create your own SMS' banner ad (ipsh! P2P)

Allowing users to type their own message and send it to a friend's cell phone, i.e. 'meet me for dinner' with a tagline ' in stores on April x'

3. Mobile registration/deployment tool (ipsh! Messenger)

Used to register fan phone numbers and send alerts/messages from Artist using a web-based scheduling tool (e.g. www.giantstep.net/txtmsg, www.urbangroove.com/wireless, www.mcahiphop.com)

4. SMS-powered banner + opt-in registration (hybrid ipsh! P2P & ipsh! Messenger)

5. Virtual Listening Party

All registered fans of Artist receive an SMS-based alert seconds prior to artist release 'virtual listening party'. Fans press on their phones to hear the artist introducing their new CD and can dial on their keypad the corresponding track on the CD to listen to the individual tracks. Dialing '11' for example, may forward on to a fulfillment house to pre-order the CD before street date.

6. Video request marketing

All registered fans of Artist receive an SMS-based alert seconds prior to commencement of TRL/106&Park voting reminding them to press to be connected directly to voting lines. See our campaign success with Universal Records' recording artist Nelly in the Hollywood Reporter.

7. Radio request marketing

All registered fans of Artist receive an SMS-based alert with embedded local radio station callback number pertaining to user area code. Recipient presses to be connected directly to radio request line.

8. Ringtones

Users visit Artist web site or click through banners on web. After validating their phone model/carrier, they type in their mobile number, press submit, and ringtone is instantly downloaded to their phone.

9. Picture Messaging (Color Screensavers/Wallpaper)

Users visit Artist web site or click through banners on web. After validating their phone model/carrier, they type in their mobile number, press submit, and a screensaver or wallpaper depicting Artist is instantly downloaded to their phone.

10. Streaming audio/video clips

Users visit Artist web site or click through banners on web. After validating their phone model/carrier, they type in their mobile number, press "submit", and a fifteen to thirty second streaming audio/video clip from Artist's video is displayed on phone

11. Mobile Games (J2ME, BREW or SMS compliant)

SMS version reaching 90M/160M handsets (56%) and ~80% amongst 12-34 yr old demo.

J2ME, BREW handsets account for ~2M/160M handsets (~1.5%) in US, ~10% amongst 12-35 yr demo.