(07/20) Idea of iPhone Games Attracts Only a Handful of Brands. Bryon Morrison comments on "Tips for branded iPhone games" (more)

(06/24) Frito-Lay’s Doritos brand collaborates with The Marketing Arm’s ipsh agency for the Blast Zone-Flavor Shots campaign. (more)

(06/10) Oberto (beef jerky) tapped ipsh for the launch of a loyalty program “Order of the Alphas,” where male consumers were encouraged to log in and register to increase their “Alpha” status for digital rewards and exclusive Oberto content. (more)

(06/03) Ipsh provides a mobile marketing service and IVR system for Oberto Sausage Company ... during a mobile-and-micro-site campaign for its beef jerky product line that relied on good-natured taunts among male friends. (more)

(02/03) Kaleidoscope joins Davie Brown, Millsport, Usmp, ipsh and Wave as a part of The Marketing Arm. "... Kaleidoscope understands how to help client brands make an emotional connection with their customers" (more)

(01/26) Prime Retail, one of the nation's largest developers of outlet malls, partnered with ipsh to complete its first text campaign combined with Web and in-store signage. (more)

(10/30) Bryon Morrison describes a package ipsh put together for a conference of 5,000 top GameStop store managers, which highlighted the possibilities for integrating mobile marketing with digital signage and big-screen entertainment in a public setting. (more)

(06/24) ipsh names Tania Mulry Vice President for Client Service for the agency's new office in Los Angeles. (more)

(06/11) GameStop Taps The Marketing Arm for Promotional Marketing. (more)

(04/30) Brad Vettese has joined ipsh, the wireless marketing and mobile media agency of Omnicom's The Marketing Arm, as Executive Vice President/Managing Director, West Coast. (more)